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Our Two Ways of Working

Not every business needs the same type of marketing support.

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At The Majors Agency™, we work with clients in two clearly defined ways, and that is based on their goals, budget, and stage of business.

This approach ensures every client gets the right level of strategy, execution, and attention without over- or under-servicing.

Choose what fits you from the two tiers below.

Tier 1: Performance Partnership Marketing

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This level of servicing your business is considered the most strategic, in that it is considered, from our side too, a partnership. Our marketing efforts here are focused on measurable business growth and more dedicated, or elaborate actions.

This is right for you if:

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  • You are an established small-medium business that wants a marketing partner, not just a supplier

 

  • You want marketing tied directly to sales, leads, or customer growth (we work to set up tracking and KPIs here that go beyond the traditional marketing metrics)
     

  • You value marketing as a true driver of business success and you also value long-term thinking over short-term tactics
     

  • Your business is well-placed to be able to invest between $3,500-$5,000 ex GST per month
     

What this partnership tier includes:

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  • Business-aligned marketing strategy for a 6-12 month period with a 2 year mission in place
     

  • Clear growth objectives and KPIs that track sales, customers AND traditional marketing metrics (Reach, Engagement, Clicks etc)
     

  • Organic and paid media activities, that include strategy, conversion-led copywriting and creative
     

  • Creative direction and content creation aligned with the business objectives
     

  • Ongoing optimisation and performance tracking with weekly monitoring and regular communication back to company directors and monthly reporting focused on business outcomes
     

  • Direct access to our Marketing Director (almost 2 decades of corporate business and marketing expertise having worked directly with more than 150 local and international brands)
     

How we work together:

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In a Performance Partnership (Tier 1) arrangement, we operate as an extension of your business. You can expect us to work closely with your company directors and decision-makers, communicate regularly, and stay deeply focused on changing results. This tier is not just delivering activity, we are invested.

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Capacity is limited. We intentionally partner with a small number of Performance/Tier 1 clients to ensure focus, accountability, and results.

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This is a long-term relationship designed to evolve, scale, and grow alongside your business.

Tier 2: Marketing Essentials

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Consistent, professional marketing support for businesses that need visibility and credibility. At this tier, expect consistent activation of 1-2 organic digital platforms (i.e. Instagram, Linkedin), or engage us to run and monitor your monthly email campaigns. Our efforts are focused on building your image with consistency, systemised frequency, and best-practice content distribution techniques.

This is right for you if:

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  • You are a smaller or early-stage business that needs to activate a social media account or leverage a client database each month​​

  • You want to maintain an active online presence but lack internal capability

  • You are not ready for growth strategy or paid media until after your business scales

  • You have a more limited or short-term budget, i.e between $1,500 to $2,500 ex GST per month for marketing activity

  • You want marketing handled simply and consistently by professional marketers
     

What’s included:

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  • Organic marketing only and typically capped to management of up to 2 digital platforms (no paid advertising)

  • Basic graphic design and content creation for servicing those platforms (minor photo/video shoots are included)

  • Consistent weekly posting to a calendar that is trackable and batch-created to meet your business expectations

  • Streamlined communication between your team and ours with less frequent but consistent meetings and reporting (i.e. fortnightly or monthly recaps)

  • Clear, structured delivery using The Majors Agency™ systems and tools
     

How this works:

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Marketing Essentials is a tactical, systemised service designed to keep your brand visible and professional in the market.

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There is no growth strategy, no performance pressure, and no requirement for ongoing strategic involvement — just reliable, consistent execution.

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This option is ideal for businesses that want to stay active while they build toward their next stage of growth.

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Choosing the Right Fit

Clear structure allows us to deliver better outcomes, protect focus, and build stronger client relationships, whichever path you choose.

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Both options are valuable, they simply serve different business needs.

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  • If you’re focused on changing business outcomes, Performance Partnership Marketing is the right fit.

  • If you’re focused on maintaining presence and consistency, Marketing Essentials will serve you well.
     

If you’re unsure which option suits your business, we’re happy to guide you in the right direction.​

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