2025 Instagram Updates: New Portrait Grid Tiles

What do you think about the New Instagram Updates?

The consumer and the marketing world both eagerly watch Instagram's evolution, as the platform introduced a game-changing feature in January of 2025: Portrait-sized Grid Tiles. 

This update has sparked mixed feelings.

But mostly, it’s exciting for marketers and content creators, offering new opportunities to showcase visual storytelling. 

Here's everything you need to know about the new Instagram developments.

What Are Portrait Grid Tiles?

The Instagram Grid has been a signature feature of user profiles for years, emphasising symmetry and creativity. With the 2025 update, Instagram has transformed the

1:1 Ratio grid tiles into 4:5 ratio tiles, meaning it now showcases portrait-oriented images and occupies more vertical space on your profile page. 

Advantages of the taller Instagram grid and tile Layout:

• Highlight products or services in greater detail.

• Provide a more immersive experience for your audience.

• Encourage users to linger longer on your profile.

  
  

By leveraging this Instagram change, marketers can stay ahead of competitors who haven’t yet adapted their strategies.

How to Optimise Your Content for the New Instagram Grid

With these updates, it’s essential to adapt your content strategy to make the most of

Instagram’s evolving algorithm. Here’s how:

1. Embrace Vertical Formats

Portrait Grid Tiles prioritise vertical images and videos. To fully utilise the space, ensure your visuals are designed with a 4:5 aspect ratio.

(Be sure to check out our next blog which reviews apps and techniques to laying out your tiles in the new portrait arrangement.)

2. Tell a Cohesive Story

Your grid should now function as a curated portfolio. Use the portrait format to:

• Create impactful product showcases.

• Highlight case studies or client success stories.

  
  

3. Optimise for the Instagram Algorithm

The 2025 Instagram algorithm emphasises engagement. Encourage interactions by designing visually striking tiles that invite comments and shares.

4. Experiment with Interactive Elements

Carousel posts and Reels already perform well; now, you can use Portrait Grid Tiles to create teaser content that links to these formats.

Preparing for the Future

As Instagram continues to evolve, staying adaptable is crucial. By adopting a forward-thinking strategy that incorporates updates like Portrait Grid Tiles, your brand can build stronger connections with your audience, stay ahead in the competitive B2B marketing landscape, and deliver value through innovative content.

The introduction of Portrait Grid Tiles is one of the most exciting (and maybe polarising!) Instagram updates of 2025. It signals a shift toward more dynamic and engaging profiles, which is an opportunity for B2B marketers to rethink how they present their brands and connect with their audience.

Contact Us to Discus your Instagram Strategy

Need help optimising your Instagram strategy for these changes? Our team of digital marketing experts at The Majors is here to help. Contact us today to craft a winning B2B Instagram plan that drives results.